Horsepower

Services:

Brand Identity

Year:

2022

Who Are They

Horsepower provides equine assisted learning and bespoke workshops for corporate team building, stress busting, mindfulness and general well-being, family bonding and advanced horsemanship.

The Brief

The direction of this project was to produce a brand that captures the valiant and grand nature of a horse, while bringing in elements of a horse’s gracefulness. This was to be one in a simple form, which can be translated across multiple mediums.

Logo Variations

Logo Mark

Alternative Logo Mark

Alternative Composition

Logo Text

Colour Palette

Hex Code:

#2B3D5B

RGB Value:

43, 61, 91

Hex Code:

#C3C3C3

RGB Value:

195, 195, 195

Hex Code:

#0E1D35

RGB Value:

14, 29, 53

Hex Code:

#FFFFFF

RGB Value:

255, 255, 255

Typography

Main Headings

Aa

Minion Pro

0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

This is sample text. The purpose of it is to give an overview of what the font will look like as a whole.

This enables it to be viewed in the context of a sentence and also within a paragraph.

Sub-headings

Aa

Lato Regular

0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

This is sample text. The purpose of it is to give an overview of what the font will look like as a whole.

This enables it to be viewed in the context of a sentence and also within a paragraph.

Body Text and Captions

Aa

Lato Light

0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

This is sample text. The purpose of it is to give an overview of what the font will look like as a whole.

This enables it to be viewed in the context of a sentence and also within a paragraph.

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