Who Are They

RUA Investments is a property investment company, who not only invests in property, but also offers training and consultation services for people wanting to get into property investment.

The Brief

RUA realised that they required a recognisable brand to promote client retention and awareness. This brand was to emote professionalism and competence, and help to build confidence and trust in their company. The brand was to do all this, while also being perceived as a welcoming and supportive company.

The Outcome

The final logo has a corporate, but sophisticated vibe, but also represents the desire for connectivity. The handshake was a key feature as the company wanted to show their willingness to help others along the way, as well as the importance of networking with others.